Know your next move on every B2B deal.

What I like and enjoyed about Ivan’s book is how he connects the art and science of selling to both head and heart. What we are learning more and more about ‘sales’ and selling is that truly successful sales people (and we are all in ‘sales’) are specialists in ‘balance.’ Balancing their client’s agenda, connection and empathy, and the many internal and external organizational expectations. Ivan’s book addresses these unspoken truths in a unique and thoughtful way, that connects the reader with their own purpose, values and personal outcomes.

In a world brimming with sales strategies and transactional advice, The Pharaoh’s Pitch is like a breath of fresh air. What makes this book truly unique is its storytelling approach – engaging, approachable, and vividly human. It stands out in a genre that often forgets the person behind the purchase. Ivan has crafted a narrative that focuses on the heart of the matter: the client. It’s a testament to his big heart and profound understanding of human connections.

As you turn each page, you’re not just learning to sell; you’re learning to connect, to listen, and to understand. This book is a must-read for anyone who believes that at the core of every transaction is a relationship waiting to be nurtured. Thank you, Ivan for reminding us that in sales, like in life, the heart matters most.

A definition of stupidity is to fail to learn from experience. The opposite of stupidity is wisdom. In these chapters, the author takes us on a journey through the history of wisdom, from Ancient Egypt onwards. Knowledge is a source of wisdom; it is not wisdom itself – that comes from the quality and depth of our reflection on our experiences. Modern definitions of wisdom include compassion as an essential element – it is no surprise then that the following chapter focuses on kindness.